SUPERSENSE was engaged by Parks Australia to create Kakadu National Park's first-ever interpretation strategy. This was a once-in-a-generation opportunity to reinvigorate interpretation for one of Australia's most iconic natural landscapes and cultural landmarks.
We worked closely with the local Bininj/Mungguy Traditional Owners to tell their stories in the right way. Our aim was to bring exciting, contemporary stories to life through media that engage and enlighten visitors, while being sensitive to the history and traditions of Culture and Country.
The strategy provides a forward-looking framework for continuing and enhancing storytelling in the park and craft engaging interpretive outcomes for immediate to long-term applications.
A range of strategic directions is introduced that embrace the park's cultural and natural World Heritage values while enriching visitor experiences and benefitting Traditional Owners. Central to this vision is fostering Bininj/Mungguy-led interpretation, with outlined pathways for safeguarding cultural authenticity, capacity building and collaboration.
The strategy emphasises thematic interpretation to deepen visitors' connections to the holistic Kakadu story. Implementation incorporates both traditional and innovative and contemporary mediums that align with global best practices, capture the needs of visitor markets and enhance understanding and appreciation of Kakadu's cultural and natural significance.