Tracey Moffatt: My Horizon

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Client

Creative Australia

Services

Exhibition/Installation
Digital

Sector

Cultural
Government

SUPERSENSE created design for ‘Tracey Moffatt: My Horizon’, Australia’s representation at the 2017 Venice Biennale. We worked closely with the artist to develop a design that communicated the intention of the exhibition. Moffat’s practice of twisting simple narratives, subverting stereotypes and exploring the human condition informed the design.

SUPERSENSE designed a filmic, billboard-inspired signage piece for the eastern and western facades of the Australian Pavilion. This created a dialogue with the facade video windows, featuring excerpts of Moffatt’s video works.

SUPERSENSE designed a signature publication to accompany the exhibition, featuring a self-portrait of Moffatt on the cover. SUPERSENSE designed a range of accompanying exhibition materials, which included: a collection of invitations, guide books and packaging, an app for donors, and a signature tote bag with the artist, which became a must-have during Venice Vernissage.

The design was influenced by Film Noir title screens and the cinematic lighting of Moffat’s works. The colour palette evoked visions of distant places, as portrayed in vintage travel posters, and the dreams and memories of Moffatt’s work.

It was an amazing privilege to work with one of Australia’s most prominent artists and create design that captures the essence of the artwork displayed. SUPERSENSE travelled to Venice to install environmental graphics and signage in the Australian Pavilion, designed by DCM Architects.

Commissioner

Naomi Milgrom

Curator

Natalie King

Production

Tara Kita

Photography

John Gollings
SUPERSENSE created design for ‘Tracey Moffatt: My Horizon’, for the artist's Venice Biennale exhibition.
+ Read More
SUPERSENSE designed a filmic, billboard-inspired signage piece for the eastern and western facades of the Australian Pavilion to create a dialogue with featured excerpts of Moffatt’s video works.
SUPERSENSE designed a range of accompanying exhibition materials, which included: a collection of invitations, guide books and packaging, an app for donors, and a signature tote bag with the artist, which became a must-have during Venice Vernissage.
SUPERSENSE created design for ‘Tracey Moffatt: My Horizon’, for the artist's Venice Biennale exhibition.
+ Read More
SUPERSENSE designed a filmic, billboard-inspired signage piece for the eastern and western facades of the Australian Pavilion to create a dialogue with featured excerpts of Moffatt’s video works.
SUPERSENSE designed a range of accompanying exhibition materials, which included: a collection of invitations, guide books and packaging, an app for donors, and a signature tote bag with the artist, which became a must-have during Venice Vernissage.